21 Aug 2017, by MyleneJankowski
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The Isabella Gardner Museum, one of Boston’s most cherished institutions, has re-launched its website, www.gardnermuseum.org, designed by Dutch design agency Fabrique. The site upgrades, which feature both enhanced content and a redesigned format, will provide a better overall user experience, enabling visitors to connect and engage with the Museum, artists, and exhibits in a way that they haven’t been able to do before. The site will go live on August 21st!
New features include a searchable calendar, in-depth stories about Isabella Stewart Gardner, the Museum, works in the collection and Artists-in-Residence; virtual room-by-room walk-throughs of the galleries and access to the entire collection. Streamlined menu options, filtered search criteria, and continuously updated stories, visuals and interviews enable the Museum to strengthen relationships with the more than 277,000 visitors the Institution attracts annually.
“In the last year, the Museum conducted extensive onsite and online user testing,” says Carolyn Royston, the Museum’s Director of Digital and Information Services. “We also received and implemented visitor feedback at key points in the design process to help inform a new site structure that is intuitive and accessible.”
The new website was designed by award-winning digital design agency Fabrique in conjunction with technical partner Knectar. To launch the new website, the Museum is now engaged in a number of targeted internal and external communications initiatives to key audiences, including Museum members, neighbors and staff members. From distributing personalized letters to developing scripts, the Museum is taking special care to share the new website features and how they will make planning visits and learning more about Isabella and her collection a better experience.
“With the new website, we hope to continue to bring the story of Isabella and her collection to life,” says Royston. “We are excited to share with you the top new features and we hope that you explore!”
The Isabella Stewart Gardner Museum - a magical creation of one woman's daring vision - invites you to awaken your senses and be transported. Modeled after a Venetian palazzo, unforgettable galleries surround a luminous courtyard and are home to masters such as Rembrandt, Raphael, Titian, Michelangelo, Whistler, and Sargent. The Renzo Piano wing provides a platform for contemporary artists, musicians, and scholars, and serves as an innovative venue where creativity is celebrated in all of its forms.