13 Feb 2018, by LiselottePel
starts on 11 Feb 2018,
ends on 11 Feb 2018
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While denim has become mainstream, Hardeman's FW18 collection continues pushing it forward, inspired by combining a luxury feel to street apparel. This fall, Hardeman takes yet another leap into classic American denim history, a sporty take on their iconic denim collection by re-approaching the traditional polo shirt and its wearer.
Hardeman FW18 is sporty on the slope and preppy' in the streets. Warm up to denim down jackets and fleece lined jeans, triple-collared necklines, and exaggerated pleats.
Hardeman is a genderless jeans brand based in Amsterdam. The label aims to turn daily routine upside down and challenge public's perspective. By using conventional jeans a wardrobe is created for all mankind. But by liberated from any structure of conformation Hardeman's jeans question normality and let 'the abnormal' be the new sexy standard. The collection Out of the Blue is a re-revolution for the jeans symbolizing a redefined outlook on fashion.
Sophie Hardeman started her line HARDEMAN after graduating from Gerrit Rietveld Academy Amsterdam in 2015. Hardeman uses denim to break all conventions. The Amsterdam-based brand takes everybody’s favorite material and transforms it into deconstructed, gender-fluid clothes that couldn’t be further from your trusty 501s. Away with traditional ideas!
HARDEMAN is already filling up shelves of prestigious stores such as COLETTE/Paris, H.LORENZO/L.A, RADD LOUNGE/Tokyo. Ariana Grande, Rihanna, Joanne and Sita Bellan are already big fans of the brand. HARDEMAN has been called out as “Five Designers to Watch Out For” by the New York Times, “Fashion Talent of 2017“ by ELLE Netherlands as well as “Denim Designer You Need to Know” by VOGUE.
in the spotlight
Oct 26, 2018
The Orléans Collection @ New Orleans Museum of Art On View From October 26
Nov 3, 2018
The Dutch breakdancing company The Ruggeds will perform in Colorado as part of the world-renowned Breakin' Convention
Oct 13, 2018
Iris van Herpen will be featured in "Kimono Refashioned" at the Newark Museum in NJ from October 13
Nov 1, 2018
On November 1st, Irma Boom will give an Open House Lecture at the Harvard Graduate School of Design