Maison the Faux at New York Fashion Week 2017

On the 8th of September MAISON the FAUX showed NYFW a FAUXmosapien filled world.

During the show of the Dutch fictional fashion house, all of the models joined into a FAUX ritual. A ritual in which they surrendered themselves to the false promise of a new and better world.

During this ritual, models were baptized from a water dispenser, christening them as “FAUXmosapiens”, before entering vertical, incubator-like tanning beds. We posed the question; “Why and who do you choose to follow?”

In a world that (still) struggles to see us all as individual human beings, MAISON the FAUX offers an alternate world; the FAUXmosapien world. An evolved world in which everyone can be themselves and let go of beauty ideals and trends.………. Do we sound convincing?

The SS18 human wear collection was all about joining, mixing, combining strict borders and patterns into an eclectic diverse image. Mermaid dresses in striped tule, multi-colored statement coats, sunsets and globes, copy/paste denim and leather silhouettes, red plastic disposable bags and stripes, stripes, stripes, and stripes. The color pallet was defined by graphic contrasts and pastels.

Show credits

Show production and pr by EB consults worldwide
Music by Donnatella
Make-up by Yuui Vision for DHC skincare
Hair by Jorge Luis for Sally Hersberger 24k
Shoes by Pleaser USA

About Maison the Faux

MAISON the FAUX is a creative studio posing as a grand couture fashion house. The house aspires to be an affectionate reaction to the current fashion industry and a big faux wink in the direction of an audience liberated enough to move freely through an often narrow-minded world. ‘The Fictional House’, a rough translation of MAISON the FAUX, is rooted in a great sense of humour and self-mockery, combined with a deep love of fashion. MAISON the FAUX represents a new outlook on masculinity and femininity creating “Humanwear”.

As head of the creative team of MAISON the FAUX, designers Joris Suk and Tessa de Boer head the Arnhem-based fashion House. For every collection and project MAISON the FAUX collaborates with creative individuals looking to shake up the fashion scene, create room for young designers and to innovate design and production.