Moooi introduces a new collection based on a revolutionary printing concept focused on producing creative flooring solutions for the hospitality, leisure and office markets
Moooi announces the birth of Moooi Carpets, a brand new company that will be launched for the first time during Moooi’s collection presentation at Il Salone del Mobile in Milan. Moooi Carpets offers a collection of outstanding quality and beauty, with a wide range of carpet designs and countless customizing possibilities to always find the perfect match for any kind of interior. The Moooi brand has always been about bringing additional beauty to people’s lives by decorating homes, offices and hotel rooms with iconic and innovative pieces of furniture and lighting. Now the moment has come for Moooi to launch a refined carpet collection with a rich assortment of unique, breathtaking designs, which accomplish the same ‘Moooi’ effect by generating beauty in an iconic way and fulfilling wishes in terms of quality, uniqueness, design variety and project specifications.
In May, Moooi crossed the ocean and landed in New York to open its first Showroom and Brand Store in the US, introducing a ‘brand’ new world of design opportunities in Manhattan’s Nomad area.
Moooi Carpets reinvents the carpet and opens up new horizons in the design world by introducing a technology that generates extremely high definition prints, which can even result in photo realistic flooring solutions. All the carpets combine an endless mix of colours thanks to the use of a groundbreaking high definition Chromojet printer and its accurate tones, which generate a playful illusion of depth. The collection counts on a broad variety of possibilities, being composed by three different families: the Signature, Moooi Works and Your Own Design. Each family group offers a number of different solutions to meet the many demands of projects and individual taste. ‘Design your own carpet, retouch a Moooi Works carpet with 648 different colours or buy your favourite Signature carpet print. Moooi Carpets has it all. It’s the reinvention of the carpet!’ proudly announces Moooi’s CEO Casper Vissers.
200 x 300 cm | 78.7 x 118.1”
The surreal, eye-catching designs of the Signature Carpets convey a sense of depth, intensity and motion. 48 breathtaking, eccentric and playful carpets designed by renowned names of the design, fashion and visuals arts worlds such as Bas Kosters, Bertjan Pot, Broersen en Lukács, Edward van Vliet, Front, Jurgen Bey, Klaus Haapaniemi, Maison Christian Lacroix, Marcel Wanders, Marian Bantjes, Neri&Hu, Ross Lovegrove, Sonya Pletes and Studio Job. Each creation represents its designer and the amazing world of his/her expertise and imagination. Next to these printed carpets, Moooi Carpets presents also 5 ‘jacquard’ woven carpets by Marcel Wanders, which, with sophisticated and refined details, reproduce flat woven designs of 3D images that appear to be literally carved into the carpets.
The Moooi Works Carpets make for the best silent friends of any interior environment. They are a basic collection that includes a selection of straightforward yet refined designs. Helpful customizing options (colours and size) have been implemented in order to achieve ‘the’ perfect carpet match for all. Pleasant and elegant, these stylish carpets harmoniously blend into their surroundings, bringing along a final touch of colour, composition, structure and warmth.
Your Own Design offers the tools to develop and produce a tailor made carpet design. During this process the Moooi Carpets team follows clients’ wishes step by step, proposing the best solutions to create a unique carpet match for each project and its individual needs. In this case the clients become the designers.
This is just the beginning of a new platform that will lead to the most unique ways of creating, customizing and developing flooring solutions. In the near future Moooi Carpets expects to grow in different directions by exploring even more options to offer carpets matching everyone’s wishes and dreams.
Moooi Carpets proposes a vast, exclusive carpet collection, from signature jewels that always leave guests breathless to beautiful designs that finish off an interior with a dash of colour and heaps of style!
BY MARCEL WANDERS
Ø350 cm | Ø137.8”