Together with Ironstate Development and Roseland Residential Trust, Concrete (Amsterdam-based design firm) has completed the first phase of the Jersey City Urby project. A 762-unit residential tower rising 69 storeys tall above New Jersey. Jersey City Urby is the second building developed under the Urby brand that caters to the ever-changing demands of the modern urban citizen. Offering smart apartments at more affordable rates and unique communal facilities and programming, Urby represents unprecedented value for money and a truly connected living experience.
In 2009, Concrete was approached by Ironstate to develop a better rental-housing product for New York’s densely populated areas. ‘Better’ was defined as a product that more adequately meets the needs of the modern urban resident, offers higher value for the money and facilitates a more positive way of living. The answer Concrete and Ironstate came up with, was Urby. The first Urby location was opened last year in Staten Island and construction is currently underway at two more locations in Harrison and Stamford. Jersey City Urby houses 762 rental apartments in a 69-storey tower, with two more towers planned for a second development stage. Jersey City Urby is located right on the Hudson River next to Exchange Place Path station in the heart of Jersey City. The complex boasts stunning views of downtown Manhattan and is a five-minute Path ride away from New York’s World Trade Centre. The architectural design of the building reflects the organic nature of the Urby brand, focusing on openness, space and connection. The tower is made up out of stacked blocks, creating a vertical neighborhood and an expressive and playful structure. Urby buildings have been designed to create natural opportunities for neighbors to meet. Every building is entered through a publicly accessible entrance café instead of a lobby. The communal resident spaces are actively programmed to foster interactions between neighbors and include a kitchen, a gym, gardens and a pool. Jersey City Urby offers its residents an artistic program and it even has an in-house scientist. The available services vary per location based on local needs and resident demographics. Urby apartments are available in S, M and L. Compact in size to keep monthly rates down, all apartments feel relatively large and spacious thanks to the clever use of the available square footage, big windows and bright lighting plans. With plenty of built-in storage space, fully equipped kitchens and bathrooms, plus pre-installed Wi-Fi, Urby apartments set a new standard in ready-to-move-in rental housing.
The Urby concept and brand have been created by Concrete and Ironstate Development. Concrete is responsible for all of Urby’s design – from the architecture of the building to all of its interiors, urban landscape and decoration.
concrete builds identities in the 3rd dimension. a multi-disciplinary design firm that works from urban planning till interior design, from architecture to graphic design.
concrete develops concepts. we develop them in architecture, interior design, urban development and brand development.
concrete unites people. we work with a team of 50 multidisciplinary creatives as architects, interior designers, and visual marketers to help businesses and institutions.
concrete loves provoking, confusing, philosophizing, scale models, haute cuisine, burgers, and (most of all) shattering dogmas.
concrete provides solutions. no grand theories or abstract ideas. just things that work.
concrete likes to let the work do the talking.
About Ironstate Development
Ironstate Development is one of the largest privately held real estate development companies in the Northeast. Based in Hoboken, New Jersey, with offices in Manhattan, Ironstate engages in the development and management of large-scale mixed-use projects and has a diverse portfolio of apartments and hotels valued at several billion dollars. The Company’s multi-family portfolio comprises an extensive range of apartments, condominiums and retail and recreational spaces in key urban centers near mass transportation hubs, while its hospitality holdings include the W Hoboken Hotel along the Hudson River waterfront facing Manhattan, Bungalow in Long Branch, NJ, Element Harrison and the Standard East Village in Manhattan with partner Andre Balazs. Ironstate has approximately $1 billion in the development pipeline.