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Site-specific, Long-term Installation by Experimental Jetset in the New MoMA

‘Full Scale False Scale’ (2019)
Site-specific, long-term installation by Experimental Jetset
at Café 2 / Museum of Modern Art (MoMA), New York
Photography (installation view / detail) by Johannes Schwartz

The Museum of Modern Art announces six long-term, site-specific contemporary artworks, on view in public spaces to celebrate MoMA’s opening on October 21, 2019. Featured in the Samuel and Ronnie Heyman Lobby, Café 2, the Louise Reinhardt Smith Gallery, the Carroll and Milton Petrie Terrace Café, and the Lewis B. and Dorothy Cullman Education and Research Building, visitors will see new commissions by Kerstin Brätsch (German, born 1979), Experimental Jetset (Danny van den Dungen, Marieke Stolk, and Erwin Brinkers, founded in 1997), Goshka Macuga (Polish, born 1967), Yoko Ono (Japanese, born 1933), and Philippe Parreno (French, born 1964). Additionally, a large-scale work by Haim Steinbach (Israeli and American, born 1944), acquired on the occasion of The Museum of Modern Art’s 2019 reopening, will also be on view for the first time at MoMA. This suite of contemporary displays is organized by Yasmil Raymond, former Associate Curator, Department of Painting and Sculpture, with Tara Keny, Curatorial Assistant, Modern Women’s Fund, Department of Drawings and Prints.

Experimental Jetset
For their commission in Café 2, Full Scale False Scale (2019), graphic design collective Experimental Jetset referred to two historic architectural sites. The first is the interior of Café L’Aubette, in Strasbourg, a collaboration between artists Theo van Doesburg, Sophie Taeuber-Arp, and Jean Arp, completed in 1928. The second is Philip Johnson’s 1964 extension of MoMA, in which Café 2 is located. Experimental Jetset incorporated the colors and use of relief seen in the early modern restaurant into metal panels that echo the curved edges of Johnson’s windows. Texts and terms relating to modernist theories of color and space are quoted on the walls and placemats.

‘Full Scale False Scale’ (2019) Site-specific, long-term installation by Experimental Jetset at Café 2 / Museum of Modern Art (MoMA), New York Photography (installation view / detail) by Johannes Schwartz

What Experimental Jetset says about the commission

In 2018, we were invited by Yasmil Raymond, then Associate Curator in the Department of Painting and Sculpture of the Museum of Modern Art, to create a mural for the walls of Café 2. This intervention would be part of a series of site-specific installations, commissioned to coincide with the re-opening of the newly expanded MoMA in October 2019. Appearing in some of the museum’s public spaces and restaurants, the series would consist of work by Kerstin Bratsch, Goshka Macuga, Yoko Ono, Philippe Parreno, Haim Steinbach – and ourselves.
When considering Café 2, the first thing that struck us was its facade, clearly visible from the inside. We decided to take the windows of the facade, and project those windows directly onto the wall. A spatial intervention, creating the impression of an extended facade, adding windows to a wall where there simply can’t be windows. We immediately understood the implications of such a gesture: by mirroring the windows of the facade, we were basically reflecting (and thus, reflecting on) Philip Johnson’s legacy within the MoMA – after all, Johnson was the architect of the facade.
We decided to take Johnson’s late-/post-modernist (in fact, even neo-classical) facade, and use it as a framework for an almost opposite language – the language of early-modernist movements such as Dada and De Stijl, as expressed in the interior design of the Aubette (Strasbourg, France), created between 1926–1928 by Sophie Taeuber-Arp, Jean/Hans Arp,and Theo van Doesburg.
The reason why we specifically wanted to refer to the Aubette had mainly to do with the sub-theme that underlies our Café 2 proposal as a whole: the question of art within the context of a restaurant. To address this sub-theme, it made sense to refer to the Aubette; after all, it is an emblematic example of a synthesis of the arts (expressing the quintessential utopian ideal of early-modernism: the total integration of art and everyday life). This early-modernist concept contrasts sharply with the late-modernist position, in which disciplines are more strictly separated from each other.
In our practice, we often try to reflect on the plurality within modernism, treating it not as a static monolithic movement, but rather as a maelstrom of conflicting accents and dialects. By reconciling (and synthesizing) different strands of modernism, we try to highlight unexpected overlaps, explore paradoxical transformations, and examine unfulfilled potentials. In the case of Full Scale False Scale, our project for Café 2 at MoMA, we focus on exactly such a paradoxical transformation – the translation from early (European) modernism to late (American) modernism, as exemplified by the contrasts and similarities that exist between the Aubette project (1926–1928), and Philip Johnson’s East Wing extension of the MoMA (1964).
In our proposal, we tried to synthesize (or better said, to collide) these two poles. On the one hand, our intervention refers to the arch-like shapes and repetition of Johnson’s windows – on the other hand, the colors and the use of relief refer to the Aubette project. That way, the mural becomes a timeline of sorts – marking the beginning and ending of a particular storyline within the ongoing narrative of modernism.
The title (Full Scale False Scale – in itself a quotation of Philip Johnson) thus refers to the system of complex translations and distortions taking place within this intervention. Not only are the windows translated and perspectively distorted from the facade onto the wall – the installation also refers to the way in which different notions of modernism have been historically translated and thus distorted, from one era to another and from one continent to another. A process of translations in which the MoMA obviously played (and still plays) a pivotal role.

‘Full Scale False Scale’ (2019) Site-specific, long-term installation by Experimental Jetset at Café 2 / Museum of Modern Art (MoMA), New York Photography (installation view / detail) by Johannes Schwartz

About Experimental Jetset

Experimental Jetset is an Amsterdam-based graphic design collective consisting of Marieke Stolk, Erwin Brinkers and Danny van den Dungen. Having met at the Gerrit Rietveld Academie, they graduated in 1997 and 1998, and maintained their trans-disciplinary practice ever since. Focusing on printed matter and site-specific installations, Experimental Jetset have worked on projects for a wide variety of institutes, including Stedelijk Museum Amsterdam, Centre Pompidou, and Whitney Museum of American Art.

Their work has been featured in group shows such as Graphic Design: Now in Production (Walker Art Center, 2011) and Ecstatic Alphabets / Heaps of Language (MoMA, 2012). Solo exhibitions include Two or Three Things I Know About Provo (W139, Amsterdam, 2011), Two or Three Things – The Brno Edition (Moravian Gallery, Brno, 2012), Provo Station (GfZK, Leipzig, 2016), Superstructure (RMIT, Melbourne, 2018), Alphabet Reform Committee (Volksbühne Pavilion, Berlin, 2018), and Full Scale False Scale (MoMA, New York, 2019).
Work by Experimental Jetset has been collected by MoMA (New York), SFMOMA (San Francisco), Art Institute of Chicago (Chicago), Musée des Arts Décoratifs (Paris), Museum für Gestaltung (Zürich), CNAP (Paris), Stedelijk Museum (Amsterdam), and Cooper Hewitt (New York).
In 2015, Roma Publications (Amsterdam) released a monograph titled Statement and Counter-Statement: Notes on Experimental Jetset, featuring essays by Linda van Deursen, Mark Owens, Ian Svenonius, and Jon Sueda.
Between 2000 and 2013, Experimental Jetset have been teaching at the Gerrit Rietveld Academie (Amsterdam). They are currently teaching at ARTEZ Werkplaats Typografie (Arnhem).


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