On the 18th of April 2013, Anouk Kruithof and two assistants went to Wall Street in New York City and built a temporary installation of 14 framed prints of different sizes on the edge of the city’s pavement. The prints looked like pixelated monochromes, but were in fact illustrations blown up to a maximum size (3200% in Photoshop) of images found by using Google, searching the word “stress”. Anouk Kruithof asked pedestrians to look at the installation and then had conversations about the pixelated monochromes, the meaning of this project and the potential interpretations of the work. Kruithof asked the people involved if they would like to buy a print, both engaging a commercial gesture and condemning the scarcity of the city dwellers encounterings. She sold 8 of the 14 prints bought by 7 participants when the day’s rain warded off further efforts. Kruithof is not allowed to conduct monetary transactions, so that once a participant told her a price for the print, she actually gave it away for free, thus creating an imaginary sale.
A limited edition from Kruithof featuring a screenshot of “anouk-kruithof-pixel-stressed.jpg” blown up to 3200% is also available as a framed lambda print 32X21,6cm. Produced in an edition of 30.
About Anouk Kruithof
Anouk Kruithof was born 1981 in Dordrecht, The Netherlands. She graduated from art college in The Netherlands in 2003. She considers photography as a starting-point of infinite possibillities. Her method is interdisciplinary and mostly ideas based. She makes photographs, photo-video and spatial installations, social in-situ works, take away art and above all she’s a frenetic artistbookmaker. She is currently living in New York and working at the ISCP through May 2014.