Business Event: ‘How to Succeed in L.A.’

Thu, Oct 8 - Thu, Oct 8  2015

On Oct 8 the Holland Hollywood Connection organizes an event about how to be successful in business in L.A. This is a follow up on their first business event: ‘How to Start your Business in Los Angeles’. The event is organized by Holland Hollywood Connection and MediaMonks. For more information about the event, click here. 

Speakers

Olivier Koelemij
Olivier is the Executive Producer at the biggest creative digital production company on the planet. MediaMonks specializes in working with advertising agencies to craft high-end digital work for global brands. They have offices offices in Los Angeles, New York, London, Amsterdam and Dubai.

MediaMonks boasts an in-house team of 250 Monks that is versed in all aspects of digital production. Their capabilities include film, games and mobile and are recognized by over forty institutions worldwide, including Cannes, Eurobest, the Webbys and the Awwwards.

At MediaMonks, Olivier is responsible for the engagement of new projects and their successful completion. His technical background allows him to talk both ways, translating into productions that exceed the client’s expectations but not their deadlines. Olivier has has produced interactive campaigns for Google, Apple, Heineken, Unilever and various global advertisement agencies. 

Linda Abrams
Linda is a brand and content marketing expert who has spearheaded the development of hundreds of integrated marketing campaigns for many of today’s leading entertainment companies from Warner Bros. to MTV.

A veteran entertainment marketer with a knack for creating buzz and building brands, Abrams devised record-breaking sales and launch campaigns for dozens of TV series and movies including: Harry Potter, Ocean’s 11, The Matrix, Ellen and ER. She thrives at the forefront of new technologies and platforms, having developed the go-to-market strategies for MTV2 to In2TV—the first Digital and Internet TV networks—and StarGreetz, a digital media content company that she co-founded.

Abrams formed Xposure Media in 2013 to help media and technology companies navigate the new ecosystem of OTT and streaming video with a focus on business development, marketing communications and cross-platform distribution strategies.

Lara B. Hoefs
Lara is Founder and CEO of Zetta2, an audience development agency made up of award-winning content creators, marketers and audience analysts who create innovative, cross-platform brand experiences.

Throughout her career, Lara has worked for every major studio and contributed to well over 100 entertainment marketing campaigns. She’s been a producer of creative content, interactive media, social media and transmedia, and has provided strategic insights into the campaigns of many entertainment and brand properties. Lara spent five years as brand manager & transmedia producer of The Twilight Saga franchise. Her experience with the Twilight fandom and franchise has been a key inspiration to her unique insights into transmedia and audience development strategies.

Additionally, with a master’s degree in Media Psychology & Social Change, Lara melds her professional industry experience with that of social psychological understanding of digital life to inform her insights into 21st century entertainment audience development, marketing and transmedia strategies.