Daily Paper launches Fall/Winter 2020 Kids collection

Thu, Nov 19 - Thu, Nov 19  2020

Daily Paper Flagship Store NYC - New York Consulate Region

On November 19, 2020, Daily Paper launched its latest Fall/Winter 2020 Kids Collection (age 0-10) with a video campaign celebrating motherhood through a series of family portraits. With this collection Daily Paper expands upon the theme of parent child relationships first explored in Spring/Summer 2020. The campaign calls attention to mothers and their children whilst highlighting key pieces from the collection designed for all ages, from newborn up to early adolescence, while allowing for matching parent child combinations.

Daily Paper Fall/Winter 2020 Kids collection. Credits: Photography and Film Director – Florian Joahn, DOP – Franklin Bow; Styling – Juan Jose Mouko Nsue; Talent – Lucy Duong and Rhianna Beaumont. Courtesy of Daily Paper, Amsterdam & New York

Collection: Miniature Puffer and Bomber Silhouettes

With colder months ahead, Daily Paper introduces two miniature renditions of its classic puffer and bomber silhouettes, each adorned with Daily Paper’s updated shield logo branding. With a focus on comfortable sportswear staples, one of Daily Paper’s more feminine-focused styles consists of a hoodie dress hybrid alongside kids versions of its signature sweatpants, taped track pants, zip-up sweatshirt, t-shirts and classic hoodie styles.

Daily Paper Fall/Winter 2020 Kids collection. Credits: Photography and Film Director – Florian Joahn, DOP – Franklin Bow; Styling – Juan Jose Mouko Nsue; Talent – Lucy Duong and Rhianna Beaumont. Courtesy of Daily Paper, Amsterdam & New York

Campaign: Highlighting the Shared and Unique Identity of Children

Through a set of stylized family portraits, in combination with a video campaign depicting mothers alongside their children, the campaign seeks to capture the duality of each child’s unique persona, as both self-sovereign and independent individuals, but also imitations and extensions of their mothers own personality.

Video credits: Photography and Film Director – Florian Joahn; DOP – Franklin Bow; Styling- Juan Jose Mouko Nsue; Talent – Lucy Duong and Rhianna Beaumont

The Daily Paper Kids Collection is priced at €40 – €135 and will be available both at Daily Paper’s Amsterdam and New York flagship stores, as well as online and selected retailer De Bijenkorf in the Netherlands from November 19, 2020.

Daily Paper Fall/Winter 2020 Kids collection. Credits: Photography and Film Director – Florian Joahn, DOP – Franklin Bow; Styling – Juan Jose Mouko Nsue; Talent – Lucy Duong and Rhianna Beaumont. Courtesy of Daily Paper, Amsterdam & New York