Dutch design studio Edhv participates in the New School Parsons exhibition “Stereotypes: New Directions in Typography,” on view from September 29 – December 15, 2015.
“Stereotype” features work by 14 established and up-and-coming designers from the Netherlands, the United Kingdom, the United States, Israel, Germany, Australia, Japan, France, and Canada. Each of these artists is expanding the boundaries of traditional typography by exploring the intersection between technology and design. They integrate into their works elements from the fields of animation, craft, performance, nano-science, and graffiti. The exhibition heralds a departure from conventional typographical approaches focused on two-dimensional letters by incorporating the elements of time, movement, and the third dimension.
Design studio Ehdv is located in Eindhoven, the Netherlands, and is run by Remco van de Craats, one of its founders. Ehdv describes itself as being an “architect of identity” and prides itself for not specializing in anything (unless they want to). This way the studio is always free to explore different aspects of an identity. The studio is multidisciplinary, so all aspects of an identity are fully integrated. Different creative disciplines lead to innovative and surprising results.