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Dutch Design in Collective Design exhibition at Frieze New York (online)

Maarten Baas, The Chankley Bore, Boet, 2008

@ Courtesy Established & Sons, Ltd., London, Photo: Kalpesh Lathigra

Formafantasma, Colore – Test 3, 2016

@ Courtesy Giustini / Stagetti, Rome

Hella Jongerius, Facet Bottle – Day, 2019

@ Courtesy Galerie Kreo, Paris

Sabine Marcelis, Off Round Hue Mirror, 2020

Fri, May 8 - Fri, May 15  2020

From May 8-15, 2020 Collective Design will partner with Frieze New York to present the fair’s first exhibition dedicated to design, entitled “Color and Production: From the Atom to the Void”. The show will launch on Frieze Viewing Room, a new digital platform that offers visitors the opportunity to browse and collect works from featured galleries and curated sections in a virtual gallery space.

Curated by the London-based writer, historian and curator Libby Sellers, Color and Production will explore how technological developments have influenced the use of color within the fields of art and design, from pre-industrial times to today. It will trace the evolving materials and production methods that have enabled, and at times spurred, new aesthetic possibilities in color. The exhibition also looks to contemporary makers who are turning to alternative, natural sources in their practice.

“The drive to discover, exploit and transform materials into color has been central to artistic practice since pigment was first applied to cave walls. So many of the colors we experience today are, however, not by nature but from industry. The exhibition seeks to chart this flow in order to explore how color has been deployed, detached and liberated from such forces,” explains Libby.

Image: Formafantasma, Colore – Test 3, 2016. Courtesy Giustini / Stagetti, Rome.

Color and Production will feature furniture, textiles and objects alongside painting and sculpture, bridging the worlds of design and art through unexpected and compelling pairings. The selection will include significant historical objects, such as an Illuminated Manuscript from ca. 1500, in addition to works by some of the most important creators of the last century who are distinguished by their use of color, such as Josef Albers, Maarten Baas, Dan Flavin, Martino Gamper, Sheila Hicks, Hella Jongerius, Joseph Kosuth, Bertrand Lavier, John McCracken, Bruno Munari, Nathalie Du Pasquier and Gaetano Pesce, to name a few. Collective Design will also present pieces straight from the studios of Tanya Aguaniga, Studio Formafantasma, Jochen Holz, Cody Hoyt, Sabine Marcellis, and James Welling.

Contributing international design galleries include Friedman Benda, Galerie Kreo, Giustini Stagetti, Volume Gallery, Adrian Sassoon, Donzella, Hostler Burrows and Established & Sons. Artworks have been provided by Bortolami, Andrew Kreps, Massimo De Carlo, Sean Kelly Gallery and David Zwirner.

Collective Design’s online presentation will be organized into three discrete, thematic sections – Mapping, Matter and Material – that illuminate the ways in which color has served as prime material. The respected industrial designer Emiliano Godoy, who has worked for over 20 years in applied sustainability projects, is transforming the immersive environment he originally designed for Frieze New York into an online experience for the Frieze Viewing Room platform.

Image: Hella Jongerius, Facet Bottle – Day, 2019. Courtesy Galerie Kreo, Paris.

Frieze New York Director Loring Randolph, who initiated the partnership with Collective Design, stated, “Expanding on the conversations generated by the exceptional solo, dual, and curated group presentations from galleries in the main section of the fair, Frieze New York is constantly exploring new ways to engage with the most exciting issues of our time through institutional collaborations, curated exhibitions, public art projects, talks, and more. Art and design live side by side in many of our homes and hearts, and I am thrilled to bring design into the conversation this year at Frieze New York through our collaboration with Collective Design.”

Since its launch in 2013, Collective Design’s goal has been to progressively and critically evolve to reflect changes in the design community and the ways that collectors discover new works. This exhibition marks an exciting development of its program, offering a new presentation format for collectible design and art to one of the world’s most influential audiences.

Image: Sabine Marcelis, Off Round Hue Mirror, 2020.

Featured Designers

Tanya Aguiniga
Maarten Baas
Barber Osgerby
Ercole Barovier
Michael Eden
Studio Formafantasma
Anzolo Fuga
Martino Gamper
Johanna Grawunder
Jochen Holz
Cody Hoyt
Hella Jongerius
Joon Yong Kim
Shiro Kuramata
Pablo Limon
Kate Malone
Sabine Marcelis
Studio Nucleo
Gaetano Pesce
Carlo Scarpa
Chris Schanck
John Shea
Adam Silverman
Ettore Sottsass
Bethan Laura Wood

Featured Artists

Anni Albers
Josef Albers
David Batchelor
Daniel Buren
Alan Charlton
Nathalie du Pasquier
Spencer Finch
Dan Flavin
Shelia Hicks
Donald Judd
Lucia Koch
Joseph Kosuth
Bertrand Lavier
John McCracken
Bruno Munari
Carmelo Arden Quin
James Welling

Participating Design Galleries

Adrian Sassoon (London)
Ammann Gallery (Cologne)
Donzella (New York)
Established & Sons (London)
Etage Projects (Copenhagen)
Friedman Benda (New York)
The Future Perfect (New York, Los Angeles)
Galerie Kreo (Paris)
Gate 5 Gallery (Monaco)
Giustini / Stagetti (Rome)
Hostler Burrows (New York, Los Angeles)
Les Eluminures (New York)
Lobel Modern (New York)
Nilufar (Milan)
Urban Architecture (New York)
Victor Hunt Gallery (Brussels)
Volume Gallery (Chicago)

Participating Art Galleries

Alfonso Artiaco (Napels)
Andrew Kreps (New York)
Bortolami (New York)
David Zwirner (New York)
Ingleby Gallery (Edinburgh)
Galeria Nara Roesler (São Paulo, New York)
James Cohan (New York)
Leon Tovar Gallery (New York)
Marian Goodman Gallery (New York)
Massimo De Carlo (Milan)
Sean Kelly Gallery (New York)


Libby Sellers is a design historian, curator and writer based in London. She was former curator of London’s Design Museum and supported emerging design through her eponymous gallery. Now Libby focuses on consultancy and curation for public institutions and private galleries. She lectures internationally, authored numerous essays, catalogues and publications on design and in 2014 she was honored by the British Women of the Year awards as a Woman of Achievement in the Arts.

Emiliano Godoy is a Mexican industrial designer with works in the permanent collections of MoMA and Cooper Hewitt, National Design Museum. Working for over 20 years in applied sustainability projects, he ‘uses design as a tool for generating positive changes in society and the environment.” Emiliano’s studio produces interiors, architecture, exhibition and urban design projects for clients in Mexico, Europe and the United States.

Steven Learner is an architect, interior designer and creative director based in New York. Since 1996 his eponymous architecture and interior design firm has created widely published buildings and interiors including numerous residences, art galleries, and a noted personal contemporary art museum.
In 2013 Learner founded Collective Design, creating the first modern vintage and collectible design show in New York.

About Collective Design
Collective Design was created by gallerists, designers, collectors and curators in 2013 to present a current vision of collectible design by 20th century masters and today’s emerging talent. Over its seven year history, the fair has curated presentations from over 200 galleries and organized numerous exhibitions including important historical retrospectives, ambitious site-specific projects, experimental showcases of new work and on-site collaborations with leading international institutions. Guided by a mission to move beyond traditional boundaries between art and design fairs, Collective Design continues to evolve, bringing together the work of young and established studios and galleries in exciting new formats around the world.

About Frieze
Frieze is the world’s leading platform for modern and contemporary art for scholars, connoisseurs, collectors and the general public alike. Frieze comprises three magazines — frieze, Frieze Masters Magazine and Frieze Week— and four international art fairs—Frieze London, Frieze Masters, Frieze New York and Frieze Los Angeles. Frieze was founded in 1991 by Matthew Slotover and Amanda Sharp, with the launch of frieze magazine, the leading international magazine of contemporary art and culture. In 2003, Sharp and Slotover launched Frieze London art fair, which takes place each October in The Regent’s Park, London. In 2012, they launched Frieze New York, which occurs each May in Randall’s Island Park, and Frieze Masters, which coincides with Frieze London in October and is dedicated to art from ancient to modern. In 2018, Frieze launched Frieze Los Angeles, which opened February 14–17, 2019 at Paramount Pictures Studios, Los Angeles. In 2016, Frieze entered into a strategic partnership with Endeavor a global entertainment, sports and content company.

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