Artist Florentijn Hofman, known for his ‘Rubber Duck’, will speak at the Bloomberg Businessweek annual Design Conference on March 10 in San Francisco.
This day-long event will bring together an international crowd of some of the world’s most forward-thinking design professionals spanning the disciplines of architecture, transportation, graphic design, technology, urban design, 3D printing, product manufacturing, data visualization, genetic engineering, corporate branding, and more. In unexpected groupings the presenters will discuss how great design and business can meet to overcome some of society’s most challenging problems.
The design conference will take place at the Yerba Buena Center for the Arts in San Francisco, CA.
Florentijn Hofman is well known for his large sculptures in public space. One of his best known pieces is ‘Rubber Duck’ (2007), a gigantic 26-metre-high yellow rubber duck. The impressive, inflatable rubber duck has travelled the world and pops up in many different cities: from Auckland and São Paulo to Osaka.