Franchise Freedom drone sculpture by DRIFT returns to Miami Art Week

29 November 2022 — 1 December 2022
Miami Beach Botanical Garden, 2000 Convention Ctr Dr, Miami Beach, FL 33139 Miami
#design #installation-art

DRIFT will be bringing its drone sculpture Franchise Freedom back to Miami during Art Basel Miami Beach 2022, where the work premiered exactly five years ago. DRIFT invites you to join them on Tuesday the 7th, to relive this special moment.

DRIFT, Franchise Freedom, Art Basel Miami 2017. Photo by Jon Ollwether. Courtesy of DRIFT

This award winning drone sculpture, which premiered in Miami during Art Basel in 2017, will return to the city for a special performance over the roof of the convention centre.  As it is the only artwork that uses the sky as its canvas, Franchise Freedom has the ability to reach a large audience at the same time. Art Basel offers the whole city, its inhabitants and visitors to experience the artwork for free. Hundreds of luminous drones fly from the Miami convention center on the evenings of Tuesday, Wednesday and Thursday.

Dates: November 29 – December 1
Time: 7:00 PM (start aerial performance)
Location: Miami Beach Botanical Garden, 2000 Convention Ctr Dr, Miami Beach, FL 33139

Image courtesy of DRIFT

The idea behind Franchise Freedom

For Franchise Freedom DRIFT studied the pattern of a flying swarm of birds, as they questioned the human concept of freedom and social construct. DRIFT imitated this behavior in the work, which consists of a flying swarm of hundreds of illuminated drones, controlled by machine learning systems and artificial Intelligence. The essence of the work is to establish a moment of emotional connection between the audience, the environment, the music and the drones.