The Heineken House is a multi-sensory experience, featuring a Live Art Pyramid as the core. Standing over 35ft tall, the pyramid features 12 massive live art walls to be hand-painted live during SCOPE Miami Beach. The interior features a covered bar serving ice cold Heineken, while the exterior provides seating for patrons to witness the transformation of this multifunctional installation.
With over 65 art fairs spanning more than a decade, SCOPE is the largest and most global art fair in the world, celebrated as the premier showcase for international emerging contemporary art and multi-disciplinary creative programming. Renowned for its uncanny ability to forecast new visual trends that are embraced globally, SCOPE Art Shows in Miami Beach, Basel, New York, London and the Hamptons have garnered extensive critical acclaim, with sales of over $800 million and attendance of over 1,000,000 visitors.
Would you like to know more about Dutch projects during Miami Art week 2014? Click here.