On February 16th Ilja Visser presents her fashion line Ready To Fish for the first time in New York during the New York Fashion Week at the Lincoln Center. Ready to Fish by Ilja is a women’s ready-to-wear line that is part of Ilja Visser Group, a Dutch fashion house based in Amsterdam.
For fall 2015 Ilja Visser Group aspired to make a collection that summarizes what they feel is the essence of Ready to Fish. Not related to any specific theme or inspiration, they started from scratch, like a blank canvas to present a collection that reads like a sketchbook, a compendium of the Ready to Fish style. It was important to the team to capture the sketch-like quality of the unfinished, leaving room for both their own as the customers imagination and interpretation.
As a metaphor for this collation of ideas they made use of classic marble prints, adorning sketchbooks and archive folders that will prove instantly recognizable to everyone. Also to punctuate the idea that many archetypes, they are inspired by, belong to the public domain, and that the use of codes, references versus their own interpretations and developments are at constant play throughout the design process.
Dutch fashion designer, Ilja Visser, embarked on her career in fashion by attending the School of Arts in Arnhem, the Netherlands. Studying fashion design led her to New York for internships at Donna Karan and Maria Cornejo where she acquired her fine skills of tailoring. Upon graduation in 2001, Ilja Visser moved to Milan, Italy to further discover the foundation of fashion, textiles, and design. Launching her first namesake couture line, Ilja, in 2005, Ilja Visser was able to express her own conceptual vision and artistic approach to fashion.
With high regard to impeccable craftmanship in tailoring, fabric manipulations and influence of contemporary innovations, her collections exhibit an organic and sculptural distinction. Following the succes of her couture line, Ilja Visser decided to transform the same nature and attributes of Ilja into more wearable, everyday designs. The prêt-a-porter line, Ready to Fish, was introduced in 2006, translating a consistent innovative approach of artistic expressions as Ilja does.
In 2011, Ilja became the first Dutch designer to receive the cultuur mode stipendium award from the Prins Bernhard Cultuurfonds for her innovation and talent within the Netherlands.
For more information about Ready to Fish visit: www.readytofish.nl