Immersive Van Gogh, an immersive art installation that has already toured in Toronto, Chicago and San Francisco, is set to officially open in New York City on June 10.
The exhibit, currently in previews, is located at Pier 36 NYC, a 75,000 square foot waterfront space located in Manhattan’s Lower East Side with spectacular views of the East River and the Manhattan and Williamsburg bridges.
To help reimagine the massive venue, Immersive Van Gogh joined forces with Emmy Award-winning and Tony Award-nominated designer David Korins, known for his set design of Broadway hits including Hamilton and Dear Evan Hansen.
“I am thrilled to be collaborating with the creative minds behind the Immersive Van Gogh exhibit to create a truly unique experience for the city of New York to enjoy and be inspired by,” Korins said. “I have always been deeply moved when looking at Van Gogh’s paintings, which are universally beloved for their color and unique use of texture, or his transcendent ink drawings, and I’m humbled by the opportunity to develop an experience that will enhance the viewers’ time spent with his powerful art.”
Immersive Van Gogh invites audiences to step inside the iconic works of post-Impressionist artist Vincent van Gogh, evoking his highly emotional and chaotic inner consciousness through art, light, music, movement and imagination. “You stand inside Van Gogh’s master works, broken down piece by piece, element by element, over 40 paintings broken down and set to music,” Korins said. “The experience is omnidirectional and multisensiral.”The gallery space offers patrons more than 500,000 cubic feet of animated projections, with Korins creating a custom design to fit the architecture of the exhibition’s New York home, adding elements to the gallery space as well as adjacent auxiliary elements. Korins created numerous New York specific installations, viewing platforms and high-tech, experiential and interactive elements previously unseen in any other venue.
“Immersive Van Gogh has been hailed as an entirely new way of encountering art and has been enthusiastically embraced by press and patrons in every city in which it currently is being presented,” producer Corey Ross said. Since its North American premiere in July 2020, more than 1 million tickets have been sold to Immersive Van Gogh.
Legendary Dutch painter Vincent van Gogh (1853 – 1890) is recognized as one of the world’s greatest and best loved artists. He was born in the Netherlands to his father, Theodorus van Gogh, and his mother, Anna Cornelia Carbentus, a moody artist whose love of nature, drawing and watercolors was passed on to her son. He worked at his uncle Cornelis’ art dealership when he had already been fluent in French, German and English, as well as his native Dutch. He fell in love with English culture when he was transferred to the Groupil Gallery in London in 1873.
During his short life he painted more than 2,000 artworks ranging from ordinary household items and self-portraits to surreal landscapes that inspire awe. Van Gogh was a post-Impressionist painter whose work — notable for its beauty, emotion and color — highly influenced expression-ism in 20th-century art. He struggled with mental illness and remained poor and virtually un-known throughout his life.
He was tragically admitted to a psychiatric hospital after offering his severed ear to a woman at a local brothel. For hope, he turned to painting and nature, until one day when he went out to paint in the morning with a loaded pistol in his hand and reportedly shot himself in the chest. In his 37 years alive, Van Gogh only sold one painting, The Red Vineyards, to his brother Theo.