Lidewij Edelkoort is hosting a special first look at the new issue of Bloom: a horti-cultural view on trends for fashion, textiles, beauty and lifestyle. The event will be on December 1 from 4-6 PM at the Townhouse. You can get your tickets HERE.
About the Event
The title of the new edition of Bloom is “Faith.” Lidewij Edelkoort described the title as following: “Recognizing their inspirations and yielding to innate creative urges, artists and designers will build up the needed confidence to create new matter, landscape other horizons, design decorative objects, weave unusual fibers, draw non-existent flowers, created with the deep conviction that aesthetic expressions will resonate with others and are able to heal and care for people. Faith grows from future generations, professing their reliance on inner strength, convinced to reroute society the way they see it; convivial, cooperative, concerting, concerned, a society where truth remains an important quality and flexible forms of constancy help to compose the rhythm of existence.”
Bloom Magazine was created in 1998 in response to the ever-growing lifestyles inspired by trends in flowers, plants and gardening. It is the first magazine of its kind to analyse the major trends in horticulture with informative and inspirational photography and texts, and their relation to the fashion, interior and industrial design, architecture, packaging, cosmetics, and food industries. It speaks to all levels of the industry, from hybrid creators to growers, buyers, distributors, retailers and florists. It is also destined for a much wider public as well as students and professionals; all those keen on photography, horticulture and contemporary creation.
Bloom is produced in collaboration with several highly talented artists, stylists, designers and photographers. They enjoy sharing and promoting the work of the new talents they discover. Lending horticulture a new voice through the creativity of these contemporary artists, they wish to stimulate all our readers’ senses and imagination. They choose to publish an advertising-free magazine, allowing our readers to be fully immersed in our captivating stories.
About Lidewij Edelkoort
Lidewij Edelkoort is one of the world’s leading trend forecasters. She is an intuitive thinker who travels the world while studying the evolution of sociocultural trends in order to share her foundings with clients in industries as diverse as fashion, textiles, interior design, cars, cosmetics, retail, and food. With her Paris-based company Trend Union, Edelkoort creates trend books in which she features the trends of the future, thinking ahead two or more years. Strategists, designers, and marketeers use her books in order to develop a strong brand strategy for the future. Edelkoort has worked for major companies, including Coca-Cola, Nissan, Esprit, and Lacoste, helping them look forward as far as 2068 or propose business development ideas for expansion into new fields of interest outside their area of expertise.