On Monday, March 24, 6.30pm Netherlands-based architect and urbanist Winy Maas will give a lecture on the topic of “What’s Next?” at the Carnegie Lecture Hall in Pittsburgh.
Winy Maas is one of the co-founding directors of the globally operating architecture and urban planning firm MVRDV, based in Rotterdam and Shanghai. He is professor and director of The Why Factory, a research institute for the future city, he founded in 2008 at the University of Technology of Delft.
MVRDV was founded in 1993 by Winy Maas, Jacob van Rijs and Nathalie de Vries in Rotterdam, the Netherlands. The practice engages globally in providing solutions to contemporary architectural and urban issues. A highly collaborative,
research-based design method involves clients, stakeholders and experts from a wide range of fields from early on in the creative process. The results are exemplary, outspoken projects, which enable our cities and landscapes to develop towards a better future. The products of MVRDV’s unique approach to design vary, ranging from buildings of all types and sizes, to urban plans and visions, numerous publications, installations and exhibitions.
The Why Factory
The Why Factory (T?F) is a global think-tank and research institute, run by MVRDV and Delft University of Technology and led by professor Winy Maas. It explores possibilities for the development of our cities by focusing on the production of models and visualisations for cities of the future.
Education and research of The Why Factory are combined in a research lab and platform that aims to analyse, theorise and construct future cities. The Why Factory investigates within the given world and produces future scenarios beyond it; from universal to specific and global to local. It proposes, constructs and envisions hypothetical societies and cities; from science to fiction and vice versa. The Why Factory thus acts as a future world scenario making machinery.
The Why Factory wants to engage in a public debate on architecture and urbanism. Their findings are therefore communicated to a broad public in a variety of ways, including exhibitions, publications, workshops, and panel discussions.