On July 12th, the semi-finals of the seventh edition of the International Woolmark Prize will take place in New York, with MAISON the FAUX as one of its nominees. Have a look at the list of 2018/19 International Woolmark Prize nominees here.
More than 300 emerging fashion designers from across 46 countries applied to take part in this year’s International Woolmark Prize. The most promising 42 designers, who showcased creativity, originality of design, innovation and brand recognition, have now been nominated to present their brand to a panel of experts at one of three semi-final events in July.
Semi-finals will be held in Hong Kong on 5th July, London on 10th July and New York on 12th July, with nominees invited to pitch to an esteemed judging panel for investment in a capsule collection crafted from Merino wool. These events will then identify the 12 finalists to take part in the International Woolmark Prize global final to be held at an international fashion week in early 2019.
MAISON the FAUX is a creative studio posing as a grand couture fashion house. The house aspires to be an affectionate reaction to the current fashion industry and a big faux wink in the direction of an audience liberated enough to move freely through an often narrow-minded world. “The Fictional House,” a rough translation of MAISON the FAUX, is rooted in a great sense of humour and self-mockery, combined with a deep love of fashion. MAISON the FAUX represents a new outlook on masculinity and femininity creating “Humanwear”.
In January 2014, MAISON the FAUX was officially launched at Amsterdam Fashion Week, debuting the label’s unique signature for the first time. Since the launch MAISON the FAUX released multiple collections, including “FAUX COSMETICS”; “FAUXmosapien” and “The Premiere”. The MAISON the FAUX fashion shows have attracted widespread attention due to their conceptual and theatrical character.