On March 17, Dutch fashion house Maison the Faux presented “the PREMIERE” at Los Angeles Fashion Week
On March 17, Maison the Faux presented “the PREMIERE” at the Los Angeles Fashion Week. After presenting three collections at the New York Fashion Week, Maison the Faux has set up a temporary home in Los Angeles. According to themselves, Los Angeles is the perfect platform to intensify Maison the Faux’s obsession with “the fake and constructed”.
In creative collaboration with Maavven and acclaimed choreographer Nina McNeely, Maison the Faux set up an immersive performance. The fashionistas pose the questions: “What makes the real, FAUX? And the faux, REAL?”
In a town where the spectacle of the carpet seems more important than the actual event, “the PREMIERE” took place on a Faux red carpet. The Faux red carpet was located at the loading docks of NeueHouse at LAFW where fans, celebrities, stylists, and paparazzi took over.
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Maison the Faux is a creative studio posing as a grand couture fashion house. The house aspires to be an affectionate reaction to the current fashion industry and a big Faux wink in the direction of an audience liberated enough to move freely through an often narrow-minded world.
“The Fictional House”, a rough translation of Maison the Faux, is rooted in a great sense of humor and self-mockery, combined with a deep love of fashion. Maison the Faux represents a new outlook on masculinity and femininity creating “Humanwear”.