On September 26, Eating Designer Marije Vogelzang gives a lecture at Life is Beautiful festival in downtown Las Vegas
On September 26, Eating Designer Marije Vogelzang gives a lecture at Life is Beautiful festival in downtown Las Vegas. Life is Beautiful is an inspirational music, food, art and learning festival held in the heart of Downtown Las Vegas.
Spread over 11 city blocks, 4 massive stages host over 70 chart-topping musical acts. In addition to a killer musical lineup, Life is Beautiful brings a unique twist to the festival experience. Food, art and learning are equally curated. Say so long to traditional festival fare! The Culinary Village offers food from some of the country’s top chefs and local hot-spots, and serves up specially curated craft cocktails, wines and beers. Street artists from all over the world bring new life to Downtown with specifically designed murals throughout festival grounds. The Learning Series presents talks from speakers including social innovators, business leaders, activists, technologists and artists sharing their inspirational journey to living a beautiful life.
Designers who work with the subject ‘food’ are often called food designers. According to Marije Vogelzang, food is already perfectly and beautifully designed by nature. She designs from the verb to eat. She is for example inspired by the origin of food, the preparation, etiquette, history or the culture of food. That is why she doesn’t call herself food designer but, as the first in the world, eating-designer. It is often thought that designers who work with food only design the shape of the food that is on your plate. Vogelzang wonders if there even is a plate. Her aim is to look at the content and background of the food. The shape is just a tool to tell the story. Vogelzang is trying to show the exploration and potency of a new approach on the act of eating -or is it a new approach on design?