Focus permeates the designer’s everyday world – from specializing in one specific area or discipline, concentrating on getting that client project done on deadline, or zooming in on the pixels of your typeface. Within the industry, shifts in focus are constant. Does a designer choose to learn web, print, mobile or be a jack-of-all-trades? Does a graphic designer take on type design? Should a visual artist delve into UX? Do type foundries dedicate more attention to webfonts? By focusing on “Focus,” TYPO San Francisco will bring together a diverse slate of international and local speakers to explore this theme through a creative’s lens.
About Menno Cruijsen
Menno Cruijsen is Design director at Lava based in Amsterdam. He graduated in graphic design at the Utrecht School of the Arts in 2002. Menno is a strong analytical thinker who turns complex information and behaviour into a clear visual language with the emphasis on typography.
About TYPO – Find Your Focus
Focus your sights on San Francisco on April 30-May 1, 2015. With an emphasis on design, society, culture – with a little bit of kerning, the two-day conference adapts one of Europe’s most successful design events with a Bay Area twist.
With: Yusef Alahmad, Jen Bilik, Nadine Chahine, Menno Cruijsen, Sarah Deragon, Tobias Frere-Jones, Agustin Garza, Nataly Gattegno, Daniel Gjøde, Adam Lewis Greene, Sarah Hyndman, Alastair Johnston, Chip Kidd, Ellen Lupton, Thomas Phinney, Louise Sandhaus, Rob Saunders, Joachim Sauter, Mark Simonson, Sumner Stone, Tash Wong and more.