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Moooi X EveryHuman at Moooi Brand Store and Welcome Lounge at ICFF

Moooi X EveryHuman. Courtesy of Moooi

Fri, May 19 - Thu, May 25  2023


During NYCxDESIGN 2023, Moooi will launch Moooi X EveryHuman at its New York City Brand Store on May 19, 2023. You can also see Moooi’s new designs at the International Contemporary Furniture Fair (ICFF), booth 1103 (the Welcome Lounge) from May 21-23, 2023.

Moooi X EveryHuman

Say goodbye to generic, off-the-shelf scents, and hello to a truly bespoke scent experience fueled by AI. With Moooi X EveryHuman, you can unleash your creativity and curate a room fragrance that embodies your personality and style. Together with EveryHuman, creators of Algorithmic Perfumery, Moooi combined art, science, and technology and created a truly unique sensorial experience. Elevate your room fragrance game with this one-of-a-kind experience and discover the power of scent in a whole new way.

The scent experience

The experience lets you be the creator of your own customized room fragrance. Your experience starts with a questionnaire. But not your typical factual one. Instead, it is mood- and feeling-based, designed to inspire your imagination and shift your mindset. The questions are unexpected, poetic, and associative, giving you a much-needed break from regular thinking.

From AI-fuelled formula to fragrance!

The real magic happens when your answers are combined with the power of AI. The cutting edge AI technology creates a room fragrance formula that’s perfectly tailored to your mood and personality. This formula is then used by the fragrance printer to create a bespoke scent that’s truly one-of-a-kind. The fragrance printer is a state-of-the-art machine that combines technology with artistry. It uses your customized room fragrance formula to produce a scent that captures the essence of who you are. No two fragrances are the same, and each one reflects your individuality. The result is a room fragrance that’s as unique as you are. It’s an experience that engages all your senses and takes you on a journey of self-discovery.

Your Aura

Your customized room fragrance comes with a unique visual called the Aura. It captures the essence of your mood and personality in a stunning display of color. Like a fingerprint, no two Auras are the same, capturing the essence of who you are in a stunning visual display. With your Room fragrance and Aura, you also receive a code to share your one-of-a-kind scent with others. Experience the magic of a fragrance that’s truly tailored to you and share it with those around you.

Discover Moooi x EveryHuman and create your own room fragrance!

DutchCulture USA