_A_ one-time-only custom edition of Franchise Freedom, the flying sculpture of 300 Intel® Shooting StarTM drones by Studio Drift, will lift off at NASA’s Rocket Garden at the Kennedy Space Center Visitor Complex with a live music performance by Duran Duran on July 16.

The Franchise Freedom performance marks a tribute to iconic shifts in technology, back then and now, that positively impact the evolution of humankind.

“The moon landing made us think about our lives here on earth more than life on the moon. That’s what our work Franchise Freedom is about, human behaviour on earth.” Lonneke Gordijn, Artist Drift

NASA’s historic moon landing changed our perspectives in our role within the universe. Franchise Freedom inspires the same by merging technology with nature. It’s the connection with humanity. Whether we’re exploring the moon, the sky or anywhere else it all ends up being about improving life here on earth.

Franchise Freedom by Studio Drift in Amsterdam. Photo © Ossip van Duivenbode

“The Apollo 11 moon landing exemplifies how technology can have a positive effect on humanity. Let’s take this as an example of what amazing possibilities we have if we put our minds together. It is our responsibility to use technology to build a sustainable future.” Ralph Nauta, Artist Drift

“We’re honored to partner with Studio Drift to bring Intel drone technology to not only an amazing performance by Duran Duran, but to this celebration of such a momentous and iconic moment in human history” said Natalie Cheung, general manager of Drone Light Shows at Intel.

Combining art with technology in such a way transcends traditional boundaries and opens up conversations worldwide. Franchise Freedom is realized by Intel, PaceX and Therme Art Program.

Tickets for this event can be purchased at Kennedy Space Center Visitor Complex.