Studio Job was commissioned by the Faena Group to create the complete identity and sculptures for the new Faena District Miami Beach, which will consist of apartments, shops, restaurants, art, an opera and a theatre. In order to visualize the Faena identity, Studio Job developed Faena iconography which is used for sculptures, pavement, fences, wall paper, printed matter and also a tailor made banner.
In 2013, Studio Job already designed four gates to physically frame the foundations of Faena Miami Beach. Constructed from steel and weaved chain link, and strategically placed along Collins Avenue at 32nd Street, the Studio Job gates feature a composition of symbolic imagery denoting imagination, life, passion, unity, and transformation that are at the core of the Faena Brand and were reinterpreted by the designers.
Studio Job also produced two new sculptural installations: The Tree of Life, an ancient mytho- logical and philosophical symbol alluding to the interconnectivity between the earth and the universe, and The Fountain of Eternal Youth, a mythic legend that led the Spanish Conquistador Juan Ponce de León to Florida in search of its healing waters. Both sculptures, rich in symbolism and designed to capture the essence of the Faena vision, were commissioned to crown the Faena Gardens.
New work will include sculptures, pavements, wallpapers, but also a style book with symbols, graphics, logo’s and a coat of arms.
About Studio Job
Studio Job was founded in 2000 by Mr. & Mrs. Smeets, both graduates of the Design Academy Eindhoven. Their collaboration has created highly expressive, mainly one-off or limited edition works, redefining the decorative arts for the contemporary age. Studio Job’s work is widely exhibited in New York, Tokyo, Los Angeles, Paris, London, Milan, Geneva, Miami and Basel and their designs are in collection of more than 40 museums worldwide. Studio Job is based in Antwerp and the Netherlands.
About Faena Group
Founded by Alan Faena, Faena Group is a thriving, pioneering business specializing in the creation of one-of-a-kind holistic environments anchored in cultural experiences and socially responsible projects, and ranging from resi- dences and hotels to art and cultural spaces.
Since 2000, Alan Faena has partnered with Len Blavatnik, a business leader with global interests in natural resources, media, entertainment, telecommunications, and real estate. Together they have transformed an abandoned stretch of property, the docklands of Puerto Madero, into one of the most valuable pieces of real estate in Buenos Aires.
The first phase of Faena Miami Beach scheduled for completion in December 2014 is Faena House, 47 oceanfront residences designed by Foster + Partners, currently for sale. Also slated to open in 2015 is the Faena Saxony Hotel, the Faena Arts Center + Artists Residences, Park, Marina and Bazaar all designed by Pritzker Prize Winning Rem Koolhaas/OMA.
Faena Miami Beach will feature over one million of gross square footage with the recent acquisition of the Versailles Hotel.