The Netherlands Has a Great Presence at SXSW

Fri, Mar 10 - Sun, Mar 19  2017

Once again, a myriad of Dutch artists, creatives, and companies will participate in the art, music, film and interactive programs of South by Southwest (SXSW) March 10-19. Using art, design, technology and music, the Netherlands will be showcasing its leading position in the world of innovation and creative industries. Dutch creatives and entrepreneurs in the fields of AR/VR, gaming, music, film, design, and transmedia storytelling will take the stage in Austin, Texas, where SXSW presents the ideal platform for the Dutch to celebrate their centuries of start-up culture.

Dutch at SXSW

Spectacular installations combining art and technology, by Nick Verstand and Circus Family, will be featured during the Art at SXSW program, while musicians from bands like Drive Like Maria, St. Tropez and Mich will perform at multiple stages in downtown Austin.  Amsterdam Dance Event will host three nights with Dutch DJs representing Dekmantel, Appelsap, and Red Light Radio, and a selection of 4 short films, made by Dutch filmmakers, will be part of the SXSW Film Shorts competition, whilst the documentary The European has been added to the program at the EU House.

The Interactive segment of the festival has a strong showing of Dutch speakers, panelists and experts in the fields of VR/AR by Next Nature and Daniel Ernst, VR Gaming concepts will be showcased with Square the Circle, a Bio Hacker meet-up, and Pauline van Dongen will discuss trends in wearables.

In conjunction with the Interactive track, a new initiative called New Dutch Wave can’t be missed on the Interactive Expo floor and at clubs Barbarella and Swan Dive, where a Dutch take-over will be featuring digital and start-up industry as well as highlights from different artistic disciplines.

The Dutch island of Aruba is representing the Caribbean start-up scene with a panel featuring ATECH, which focuses on the creation of a local startup tech sector and promoting Aruba and the Caribbean as a global tech hub.

For more information on Dutch visionaries and disruptors of industry featured at SXSW, see our blogs: www.dutchcultureusa.com and if you want to browse through all the activities go to: issuu.com/dutchcultureusa

About SXSW

The South by Southwest® (SXSW®) Conferences & Festivals offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW® is the premier destination for discovery. 

Year after year, the event is a launching pad for new creative content. New media presentations, music showcases and film screenings provide buzz-generating exposure for creators and compelling entertainment for audiences. Conference panel discussions present a forum for learning, business activity thrives at the Trade Shows and global networking opportunities abound. Intellectual and creative intermingling among industry leaders continues to spark new ideas and carve the path for the future of each ever-evolving field, long after the events’ conclusion.