Ventura New York – The Dutch Edition Returns to NYCxDESIGN

19 May 2019 — 22 May 2019
655 West 34th Street, New York, NY, United States Northeast, New York City
#design #dutch-design-at-nycxdesign

Ventura New York – The Dutch Edition Returns to NYCxDESIGN

Ventura Projects is pleased to announce the third edition of Ventura New York – The Dutch edition, taking place May 19-22, 2019 at the International Contemporary Furniture Fair (ICFF) during NYCxDESIGN. After successful editions in 2016 and 2017, the upcoming exhibition will present 17 designers, studios and brands with a specific focus on Dutch contemporary design.

From biotechnology to making art with food, the featured designers are living proof that Dutch Design pushes boundaries, questions status quo, and can even challenge common sense. This year, Ventura New York – The Dutch edition moves to ICFF with a 2,500 sq. ft. curated presentation to celebrate Dutch Design within the global setting of one of America’s largest furniture fairs. The concept brings together emerging designers with commercially established companies, creating a stage for Dutch designers to introduce their signature qualities, such as experimental technologies, an unconventional approach and a sense of humor, to the American market.

“In Holland, beauty does not happen by chance. We create in a very deliberate – albeit – free way. The designers we are bringing to New York are on a mission to change the world one design at a time. We are a small country with limited resources, but that has led to a unique perspective in our designers. This perspective is smart, adaptable and stands for a way of working and thinking that goes beyond our own borders.” – Margriet Vollenberg, founder and art director of Ventura Projects

The exhibition showcases a range of solutions and concepts, from artistic and sustainable to technologically innovative. Creative Chef Studio, Jasper Udink ten Cate, blurs the boundaries between food, design and art. Jalila Essaïdi turns waste into textiles through a patented process called Mestic®, one of the most innovative applications of animal waste to date. Cardboard boxes become thoughtfully designed lamps in the hands of Cartoni Design. Designer Aleksandra Gacacreates architectural 3D-woven textiles that bring comfort to overly stimulated environments. Utilizing wastewater to create a textile dye, Studio Nienke Hoogvliet protests fast fashion with her Kaumera Kimono.

“I am a strong believer that Dutch Design contributes to creating positive change and bringing future proof products and systems the world needs today. Dutch Design Foundation looks forward to establish new global partnerships between the USA and the Dutch design sector.” – Martijn Paulen, CEO of Dutch Design Foundation

Panel The Dutch Touch

Sunday, May 19, 2019: 10:30 AM – 11:30 AM

The Dutch edition at ICFF showcases the best of contemporary design from the Netherlands. But what is the power of Dutch design? Why does it have a universal appeal? What defines a Dutch designer?

A panel of Dutch design professionals from different design industries will discuss the unique Dutch approach and have an in-depth talk about the diversity of Dutch design and its allure worldwide.

Rebecca Thiennes, Senior Market Editor, Interior Design Magazine leads the discussion with:

Margriet Vollenberg (founder of Organisation in Design & Ventura Projects);
Vincent van Herk (Community Manager at Dutch Design Foundation);
Antonia Wormer (design producer for future urban spaces at New Citizen Design);
Marijn Muller (founder of Cartoni Design);
Jasper Udink ten Cate (founder and food designer of Creative Chef Studio);
Rick Tegelaar (designer)

For more info, see the ICFF website.

About the Exhibitors

“Architextiles Art Panels” by Aleksandra Gaca. Photo © Eddy Wenting

Textile designer Aleksandra Gaca is taking weaving into new territory. On show are her innovative, award-winning 3D-woven textiles that provide tactical, visual and auditory experiences.

Restaurant au Hotel Les Roches Blanches by arianeSké. Photo courtesy of arianeSké

Seating comfort is the inspiration for furniture brand arianeSké.  Starting with contemporary dining chairs, arianeSké expanded their collection with (dining) tables, benches and sofas.

“Figura modular sofa” by Artifort. Photo © Studio van Assendelft

Art and comfort have been the key features of the world-famous brand Artifort  since 1890. Characterized by innovative, colourful and timeless design with recognizable elements.

“Cabinet Stockholm” by Cartoni Design. Photo © Thomas van Schaik

Cartoni  is an Amsterdam-based design label. We are the solution to your sustainability issues. The designs contain no toxic materials and are produced from recycled material.

“Team Light seating” by Cascando. Photo © Paul Lagro

Work should be great. For everyone. Cascando  is a world-class producer of innovative workplace accessories and acoustic furniture. Complementing your world of work. By design.

“Eating Design” by Creative Chef Jasper Udink Ten Cate. Photo © ZEROPXL

Food and perception as a creative designing method. Studio Creative Chef  combines its knowledge of product design and food to create new meaningful experiences, artworks and designs.

“Vapour Light” by Hollands Licht. Photo © Studio Thier&van Daalen

Hollands Licht  presents new innovative Lighting Designs from award winning Dutch Designers.  We emphasise the combination of  Design, Functionality and Light Comfort in our products.

Mestic®. Photo © Mike Roelofs

Mestic®  is all about the hidden beauty of manure. Turning an acute agricultural waste problem into a new sustainable source of raw materials for the fashion industry.

“Soho series RAW project Berlin” by JEE-O. Photo courtesy of JEE-O

The JEE-O  bathroom concepts, based on minimalistic, industrial, durable and timeless designs, are part of the customers’ lifestyle and give them an energising experience.

“Sea in apartment” by New Citizen Design x Rijksstudio. Photo courtesey of New Citizen Design

New Citizen Design  presents and sells ‘conversation design pieces’ from their unique design concept of the new citizen: metropolitans on the forefront of shaping future urban spaces.

“Meshmatics Chandelier” by Rick Tegelaar for Moooi. Photo © ART

Rick Tegelaar  seeks new exciting possibilities for simple materials and techniques. With his pragmatic approach, he discovers new functional and aesthetic qualities in new material contexts.

“Coffee table cafe” by Ruben van Megen. Photo © Petra Lenssen Photography

Ruben van Megen  presents Antimacassar III and Café 6116, both inspired by bygone interior trends. He illustrates how trends go through a cycle: rise, acceptance, decline and return.

“Butterfly Table & Co Chair” by Studio HENK. Photo courtesy of Studio HENK

We are Studio HENK, a Dutch furniture design studio. Inspired by daily moments, we make accessible, timeless furniture for everyday use.

“Glass Collection Table Pieces” by Studio Kalff. Photo © Jonathan Herman

The new collection of lights from Studio Kalff  are a mix of classic and contemporary design. The handmade, unique pieces combine ceramics, hand blown and vintage glass.

“Radiolaria” by Lilian van Daal. Photo © Lonneke van der Palen

Radiolaria is a new concept by Lilian van Daal  for soft-seating inspired by nature’s laws. The 3D printed structures possess all functionalities for the foundation of a chair.

“Kaumera Kimono 5” by Studio Nienke. Photo © Femke Poort

Nienke Hoogvliet  works on innovative and sustainable projects such as the Kaumera Kimono. She made dyes from sewage wastewater to color a kimono as a statement against fast fashion.

“Roomdiver Knot” by WoOL Amsterdam. Photo © WoOL Amsterdam

WoOL Amsterdam  creates high-end, sophisticated room dividers that absorb sound and appeal to your senses. Inspired by nature, handcrafted and made from high quality, natural wool felt.


Partners of Ventura New York – The Dutch Edition

Ventura New York – The Dutch edition is a continuing partnership between Organisation in Design – known for Ventura Projects, celebrated design events all around the world – and the Dutch Culture USA program of the Consulate General of the Netherlands in New York. Their shared mission to guide and support Dutch designers in establishing lasting relations with the US market resulted in this third edition. Ventura New York also features a special collaboration with the Dutch Design Foundation (DDF), organiser of the leading-edge Dutch Design Week in Eindhoven. DDF offers their support to four Dutch Design talents who focused on innovative concepts that redefine design, using new (or waste) materials and new technologies. The DDF selection at Ventura New York includes Jalila Essaidi, Studio Nienke Hoogvliet, Studio Lilian van Daal and Rick Tegelaar.

Ventura New York – The Dutch edition is supported by the Consulate General of the Netherlands in New York as part of the Dutch Culture USA program, Creative Industries Fund NL, Netherlands Enterprise Agency, Creative #olland, Brabant C, Dutch Design Foundation and Organisation in Design.

Practical Information

Opening hours
Trade Only: 
Sunday, May 19 10:00 a.m. – 5:00 p.m.
Monday, May 20 10:00 a.m. – 6:00 p.m.
Tuesday, May 21 10:00 a.m. – 6:00 p.m.

Trade & Public: 
Wednesday, May 22 10:00 a.m. – 4:00 p.m.

ICFF (International Contemporary Furniture Fair):
Jacob K. Javits Convention Center
655 West 34th Street New York
NY 10001 (11th Avenue at 38th Street)

About Ventura Projects

Ventura Projects are curated exhibition areas – organised by Utrecht- and Milan-based company Organisation in Design – that cover the latest developments in contemporary design. Each Ventura Project consists of carefully selected exhibitions and often offers a platform for temporary initiatives, special projects and/or creative concepts. Whether as a major exhibition at a design district or an integrated exhibition within another event, Ventura Projects stand out with their focus on content, creativity and experimentation. Since the start of Ventura Lambrate in Milan in 2010, the Ventura Projects family has vastly expanded worldwide and includes exhibitions in Milan, Berlin, London, Kortrijk, New York and Dubai. More information:  and